The BTA and HotelHub announce new industry partnership

Written by Sam Gilbertson

3 min read – 

10 August, 2021

The BTA and HotelHub announce new industry partnership

HotelHub, the global hotel booking technology specialist, has announced a new partnership with The Business Travel Association (BTA), the UK’s representative body for the business travel sector.

HotelHub’s cutting-edge solution has been designed specifically to give TMCs unparalleled efficiencies, choice and automation of corporate hotel bookings and is already the preferred hotel booking solution for some of the world’s leading TMCs, handling thousands of room-night bookings on a daily basis.

The strategic alliance will enable the BTA’s TMC members and partners to gain valuable insight into optimising their hotel business strategy.

Clive Wratten, CEO of the BTA, said, ‘As the travel industry is finally able to move once more, it is crucial TMCs receive the support they deserve. That is why we are delighted to be working with HotelHub, who will help educate our loyal members and TMC partners on how to drive efficiencies and revenue from hotel bookings.’

Eric Meierhans, Chief Commercial Officer, HotelHub, added:

‘We are delighted to have formed this partnership with the BTA, whose dedication to business travel and TMCs reflects our own. Managing corporate hotel bookings, especially in the post-Covid era, will require a smart strategy and data-driven decisions to optimise traveller safety, budgets and CSR. 

We look forward to supporting the BTA’s TMC community with their goals and hotel strategy, particularly as business travel returns post pandemic.’

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