- Overall US hotel bookings were down by 9.43% in 2025, compared to the previous year.
- In contrast, Canada saw total volumes increase by 6.14% in 2025 – despite plummeting bookings from US travellers.
- Q4 2025 saw the average global rate per night spike by 6.27% compared to the same period in 2024 – with rates up by 3.13% across the year.
HotelHub’s regular quarterly index has been released today for Q4 2025, along with an annual review of the more than 7.5 million hotel bookings made via their technology over the course of the year, revealing a striking difference in booking trends for the US and Canada.
The findings from HotelHub show that bookings to US hotels ended the year down by 9.43% compared to 2024. This comes following another difficult quarter for the country, marked by ongoing tariff revisions, a weaker dollar and the longest government shutdown in US history.
US domestic bookings took the biggest hit in 2025, dropping by 9.73% compared to the previous 12 months, while international bookings were down by 7.56% at the end of the year.
However, it should be noted that, unlike domestic bookings which were consistently under 2024 levels, international bookings had grown slightly in Q1. These volumes began to shrink from April onwards, after the announcement of the new administration’s changes to foreign trade policy. While the rate of decline has fluctuated since, December saw particularly low international bookings, dropping by 17.44% compared to the same month in 2024.
Of the major inbound markets travelling to the US in 2025, only two saw increased bookings at US hotels: bookings from India were up by 8.71% by the end of the year while bookings from Australia grew by 12.15%.
Perhaps unsurprisingly, given the ongoing rhetoric around Greenland, bookings from Scandinavian countries were hit particularly hard in 2025, with volumes from Finland down 12.88%, from Denmark down by 19.45% and bookings from Sweden dropping by 23.34%.
In contrast, Canada closed the year with total hotel bookings up by 6.14% compared to 2024, following 1.92% growth in Q4.
This increase is even more notable considering that inbound bookings from the US, their closest neighbour and second biggest market, dropped by 18.76% in 2025 compared to the previous 12 months. Instead, the 2025 figures were bolstered by a 12.15% increase in domestic bookings as well as significant growth from the UK (+1.9%) and Australia (+24.15%).
When it comes to rates, Q4 2025 proved to be expensive for business travellers with average nightly rates spiking by 6.27%, contributing to a 3.13% average growth in rates across the full year compared to 2024.
Many European destinations have seen above-inflation rate rises across 2025, despite slight dips in booking volumes. Compared to 2024, average rates rose by 9.5% in Stockholm ($181 in 2024; $199 in 2025), 10.21% in Munich ($193 in 2024; $213 in 2025) and 11.63% in Madrid ($200 in 2024; $223 in 2025).
By contrast, US rates dropped nationwide by an average of 1.33% with some major business destinations seeing significant decreases, including a fall of 2.6% in Los Angeles ($263 in 2024; $256 in 2025), 2.62% in Seattle ($343 in 2024; $322 in 2025) and 5.96% in Washington DC ($343 in 2024; $322 in 2025). One US outlier was New York, which has remained in the top 3 destinations for HotelHub users and finished the year with average nightly rates up by 5.86% ($419 in 2024; $443 in 2025).
HotelHub’s chief commercial officer, Paul Raymond, commented:
“The full dataset for 2025 reflects a volatile year for business dominated by inconsistent US policies – and this new status quo looks unlikely to change given the events of the first few weeks of the year. However, 2026 has already seen moves by the UK, Canada and the EU to forge new trade partnerships with countries like China and India, so it will be interesting to see if these efforts have any stabilising effect in the coming months and what it will mean for business travel around the world.”
Other notable statistics from the report include a slight 1.65% decrease in average length of stay (from 2.47 days in 2024 to 2.43 days in 2025) and a 2.08% increase in average booking lead times (from 16.13 days in 2024 to 16.46 days in 2025).
The figures also reveal that Marriott Bonvoy took the top spot as the most popular hotel chain for HotelHub users, accounting for nearly 21% of bookings in 2025.
